Transform your Coaching Dreams to Reality:

Simplified Business Strategy - Maximum Impact!

Taking passionate but overwhelmed coaches and helping them create clear, simple structure and systems to grow the successful business with the financial and time freedom they dream of - without burnout!

Services

What we do...

Helping chaotic and stuck coaches introduce structure, give clear direction and create simplicity for scalable growth and true time freedom from simple business strategies.

From helping start ups get off on the right foot with creating a passive income stream to assisting established coaches bring their business online and prevent their owners from going down the burnout route by introducing automation.

Encompassing the values of simplicity, growth and integrity into everything we do.

  • Simplify - 1:1 one off strategy sessions to take the chaos and create calm. Leaving you with a crystal clear plan of how to set up/improve one area of your business. Giving you the excitement back into your business and a drive to move it forward

  • Amplify - Taking a look at your whole business and transforming it to give it structure and create systematic processes in a way that's repeatable, scalable and automatable - allowing you to build your dream business that give you the revenue and time freedom you desire.

In conclusion, all this stuff can really help free up your time and create the business you dream of.

See What Clients are Saying

"Jenny was super clear, generous with her time and really skilful in how she empowered me to become comfortable with tech issues.

I really wouldn't have envisaged doing this for myself.

I've now got an amazing working automation system and the added bonus is I actually feel much more confident in making alterations where needed. This system is helping me grow my business and take it to the next level. If you need someone who really cares about your business tech issue and is there to support you all the way I highly recommend Jenny Dougall"

Mina Ahmed
Owner of Mind Peace


I have a rapidly growing business, and had about 10 lead magnet - but none of them were actually leading to anything.

There was no process or journey for my clients and I needed help to simplify it all. I was so overwhelmed!


Jenny was understanding and also very honest,
She helped me simplify my lead magnets, and we are continuing to work together on getting the funnel written and automated.

I would recommend Jenny without hesitation.

Heather Palfreyman
More Than Just Mum Ltd

The Company Story

From Missing Out and Miserable to Successful Dream Business Owner


Back in 2018 I started out the year as a Head of Finance and a single mum to a 2.5 yr old. It'd taken me years of hard work, proving myself and exams to get there. I'd always thought that's what I wanted, the high powered career, it's what I'd always worked towards.

The truth was though that the job took over my life, I dropped my toddler off at 7.30am when nursery opened in the morning heading straight to work and I was always late picking him up at 6pm as I struggled to leave the office on time, and it didn't stop there, once home there was always emails coming in all evening and it was expected that I'd answer straight away as the morning would be too late. And it was the same as weekends. I didn't have a life I didn't see my son and it was never going to change, in fact the better I did at work the more they expected of me and I realised fairly quickly that there was no more to give.

Something needed to change.

I took the plunge and left my job and found a part time bookkeeping role.

Fast forward 18months and I was in a relationship, I was expecting my second child and still in the part time role. My eldest had started a pre-school nursery so now he did school hours and term time only. And I was stuck once more.

Although I did short hours I was still missing out. The business I worked for wouldn't let me flex my hours for school finish times so I was still spending on childcare everyday to get him picked up which was money I begrudged paying out as I really wanted to spend it on my son and baby on the way, I only had 20days holiday a year so I had to choose which school holidays I spent with him and if anything happened at school that I wanted to attend I had to lose a holiday to use at another time.

It turned out to not be the best experience being pregnant at my place of work and in the end I found myself out of work at 7months pregnant.

I didn't know what I was going to do, I decided to start up my own business, I loved helping people, I had some great transferable skills to help businesses so my first business as a VA was created.

I knew I didn't want to go back to the restrictions of the corporate world after welcoming baby to the world so I needed my VA business to cover my part time salary around the kids. It wasn't too long before I achieved that, with a few different regular clients on the books.

Things on the outside were looking great but although I was helping businesses which I love, I felt like I was trapped in a time for money exchange and I needed a shift.

I was introduced through my VA work to funnels. I loved them was fascinated by them, excited by the potential they had and big role they played in business and found it strange more people didn't know about them, so I pivoted my business and became funnel focused.

The pivot led to awesome opportunities being head hunted by a client to work for them directly, travel to the USA for training, huge changes in peoples businesses just for understanding and implementing this.

But still something wasn't quite right, I was still helping businesses but not in the way I truly felt aligned with. I did a lot of soul searching, pivoting and it was finally on an NLP training day that I realised what I actually should be doing, something I'd been incorporating into my other businesses all along and absolutely loving and making a difference with. Business strategy and coaching. So here I am having helped over 50 businesses already on my entrepreneurial journey, balancing business with mum life having proudly attended every school event in the last 2 years and being present in the holidays, looking to help more coaches grow their business and their impact through adding simple Business Strategy and Coaching, helping more coaches get the structure they need into their passion driven businesses. I'm so excited I can't wait to help you all even more.

Lots of exciting things on the horizon, all aligned with exactly where I want to be and that's helping you with your business.

Meet the Owner

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Jenny Dougall

Jenny is an entrepreneur, who lives on the edge of the Peak District in Derbyshire. She is wife to Philip, Mum to three children aged 8, 4 and 3, and also has a cat Jake and a puppy named Chase. With all that going on at home she truly understand the juggle that happens when running a business around your family, the importance of having balance and structure and the true desire to make changes for the better to pass onto others.

Jenny gained 15 years experience in the corporate world before embarking on her entrepreneurial journey. Owning a successful Virtual Assistant business for 3 and a half years before opening Jenny Dougall Consultancy to help coaches grow their business and free up time using funnels. Finally realising her true purpose of helping coaches introduce structure through simple strategies that will allow them to scale and creating Jenny Dougall Business Strategy in 2024.

Jenny has helped over 50 businesses through her entrepreneurial journey, from starting up from day 1 to helping them grow to multi-six figure businesses. With her passion for everything business, mixed with logical thinking and a desire to keep things simple, Jenny excels at seeing the bigger picture and guiding others down the right path to achieve their goals.

Where to find us

Derbyshire, UK

Jenny Dougall Strategy

South Normanton

, Derbyshire, DE55 2DJ

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2024. All Rights Reserved.